APU campaign tracker

Built from the APU email threads up to 15 Oct 2026. Dates are IST.

— of — workstreams now have something live. — of them, the PG masters, are on Google Search only, and go to Meta and LinkedIn once APU approves the creatives. BA/BSc and the brand awareness campaign are still not live. — open actions sit with us and — with APU.

Campaigns live
—
of the programmes and workstreams tracked
Media spend to date
—
Approximate, all platforms. Actual spends by programme will be updated by Friday, 16 Oct.
Paid applications, R1 2027
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UG and PG masters, all campuses, as of 11 Oct (APU data)
Open actions
—
— with us, — waiting on APU

Programme tracker

One row per programme or workstream: where the creatives are, whether the media plan is in, what is live on each platform and when it went live, how it is doing, and what happens next. Switch to all columns for the creative detail, deadlines and the email each row comes from.

Programme Status Next step Creative approval Media plan Meta Google LinkedIn Went live How it's going Owner Last update Group Creatives Deadlines Latest email

Prepared by Uprisal for Azim Premji University. Snapshot as of 15 Oct 2026; spend figures are approximate until Friday 16 Oct.